“ “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” ” - Seth Godin

Hey there, Doc! Are you looking to grow your practice and reach more patients? One great way to do that is by using social media. But we know that posting on social media can be overwhelming, especially if you're just starting out. That's why we're here to help! In this post, we'll answer the top 10 questions chiropractors have about social media posting. Let's get started!

That's why we're here to help! In this post, we'll answer the top 10 questions chiropractors have about social media posting. Let's get started!

1. What is the best time to post on social media?

Ah, the age-old question! While there's no one-size-fits-all answer to this question, the best time to post on social media depends on your specific audience. Think about when your patients are most likely to be on social media. For example, if you're targeting busy professionals, you might want to post during their lunch breaks or in the evenings after work. Test different posting times to see what works best for your audience. Our team posts on times that we see the most engagement on our own pages.

2. How often should I post on social media?

Again, there's no one-size-fits-all answer to this question. It depends on your audience and the platform you're using. We've found that every other day is perfect for our clients. That way you bases are covered and there's still room for you to share a personal pic or success story in between. If you're posting multiple times a day, they may feel like you're on your phone too much rather than taking care of patients.

3. What are the best social media platforms for Chiropractors?

There are so many social media platforms out there, it can be hard to know which ones to focus on. As a chiropractor, we recommend focusing on Facebook, Instagram, and Google. Facebook is a great platform for building community and sharing updates about your practice. Instagram is great for sharing visual content, like condition specific posts and wellness tips. And Google is great for increasing your ranking when someone searches for a Chiropractor Near Me.

4. How do I increase engagement on social media?

Engagement is key on social media! To increase engagement, focus on creating content that's valuable and relevant to your audience. Use visuals, like photos and videos, to make your posts more eye-catching. And don't forget to engage with your audience by responding to comments and messages.

5. What types of content should I post on social media?

Mix it up! You don't want to post the same type of content all the time. Share things that are relevant to the health of your community. We typically recommend covering the following topics: women's health, mens health, pediatric health, pregnancy health, children's health, sports related, inspirational, Chiropractic quotes to name a few. Our content strategy consists of 18 topics. More details on those later.

6. How do I measure the success of my social media strategy?

We recommend using analytics tools to track your social media performance. Look at metrics like engagement rate, follower growth, and website traffic to see how your social media strategy is performing. This can take time as you may not know how may people are reading your post. To us the most important thing is that you're staying consistent which means you'll be top of mind when they need you most.

7. How do I save time when posting?

You're right it takes time to schedule all of your posts on your top platforms. That's why we've gone the extra mile to provide a social planner for you. It's the best out there for Chiropractors looking to save time posting. It's so simple to use and super affordable. All you have to do is connect your accounts and one post will automatically be cross shared to each platform you have connected.

8. What are the benefits of using visuals on social media?

Images are a powerful tool on social media! It's a great way to catch you audiences attention and get them reading your post. Consider creating images that are great quality, attention grabbing, and informative. Make sure there's a purpose! Don't just plug in random things just to fill your calendar. Have a plan and stick to it!

9. How do I create a social media content calendar?

A social media content calendar can help you stay organized and consistent with your posting. Start by identifying your goals and your target audience. How often you'd like to post. We recommend a minimum of every other day. Then, brainstorm content ideas and plan out your posts in advance. Don't forget to leave room for personalized touches if you've got time.

10. What are the most common mistakes Chiropractors make on social media?

There are a few common mistakes we see most Chiro's make on social media. The main one is not being consistent with posting. Another is not engaging with their audience. And a third is not using visuals when posting. To avoid these mistakes, create a social media strategy and stick to it. Engage with your audience by responding to comments and messages. And don't forget to use visuals to make your posts stand out.

So there you have it! We hope this has answered some of your top questions about social media posting. Remember, social media is a powerful tool for growing your practice and reaching more people with your message of better health through Chiropractic. Use these tips to create a strategy that works for you, and don't forget to have fun with it! Happy posting! And if you need any help with your social media management, feel free to reach out to us! We have resources to help save you time on researching, designing and scheduling out content. We've done all the hard work so you can streamline your social posts in no time at all.

Social Media Checklist:

Here is a quick checklist to get you started with you Social Media Strategy now. Remember imperfect action beats inaction, get started and keep going! It's short so this should be easy...

• Make a master list of topics you want to cover.

• Create a calendar template for month so you stay consistent.

• Plan out which topics you'll cover this month.

• Research each topic and find an interesting tagline.

• Use Canva to create fabulous posts that you're proud to share.

• Write an educational description for each post to engage your readers.

• Schedule out your content on your top platforms.

• Rinse and repeat for next month!